There are white lies and big lies, and the kind of lies told in full disregard, the ones that are undisguised and clearly untrue. These are the so-called bald-faced lies. So when someone is lying and making no attempt to hide a dishonest behavior, we might say: “He’s a bald-faced liar”
Is That Lie ‘Bald-faced’ or ‘Bold-faced’?
…’ both bold-faced and bald-faced are used, but bald-faced is decidedly the preferred term in published, edited text.’